If you're thinking of selling your home in the 53217 ZIP code—which includes Whitefish Bay, Fox Point, Bayside, and Glendale—this fall, you're probably wondering: should I invest in repairs or list "as-is"? With buyer expectations high and well-presented homes flying off the market, now may be the best time to make targeted upgrades that pay off.
Let’s break down what’s happening right now in Milwaukee’s North Shore and how it impacts your decision.
Buyers in the 53217 ZIP code are prioritizing convenience and lifestyle. According to recent data from Redfin, homes that are updated and move-in-ready are:
Going under contract significantly faster
Attracting multiple offers
Selling for up to 9% over list price, particularly in Whitefish Bay, as noted in September 2025 market reports from Redfin
Meanwhile, homes that require repairs or updates are sitting longer and may receive lower offers.
Yes, there’s still limited inventory in the 53217 ZIP code, but that doesn’t mean buyers will settle. Today’s shoppers often stretch their budgets and want turnkey homes, especially in high-demand school districts and walkable neighborhoods.
If your home needs obvious repairs or feels dated, you risk missing out on that competitive edge. Sellers who invest in smart, cosmetic improvements can quickly stand out.
Here are the most valuable pre-listing improvements right now for North Shore sellers:
Fresh interior paint (neutral, bright tones)
Flooring updates (refinished hardwood or new luxury vinyl plank)
Kitchen refreshes (new cabinet hardware, lighting, backsplash)
Updated lighting fixtures
Curb appeal (landscaping, front door, exterior touch-ups)
Full kitchen or bathroom overhauls rarely pay off unless the home is luxury tier
Structural changes (unless safety-related) typically don’t net a strong return pre-sale
A local Realtor can help you decide which projects make sense based on your price point and competition.
While some national markets are cooling, the 53217 ZIP code is seeing steady buyer interest, especially from out-of-town movers. Movoto reports that homes in Whitefish Bay and Glendale are spending as little as 13 to 35 days on the market, with many receiving multiple offers.
Many buyers are relocating from higher-cost metros like Chicago or Minneapolis and are ready to buy quickly—but they want homes that show well. Realtor.com data also shows limited inventory in the area, increasing demand for well-presented properties.
Staging, light upgrades, and a pre-inspection report can all contribute to faster, more profitable sales.
Q: Should I renovate before listing if I need to sell quickly?
A: Yes—small upgrades can speed up the sale and prevent lowball offers.
Q: Can I just offer a credit instead of fixing things?
A: Possibly, but buyers prefer turnkey homes. A credit doesn't always feel as valuable as an already-finished home.
Q: Will I get my money back on upgrades?
A: Not always dollar-for-dollar, but strategic updates often result in higher sale prices and shorter time on market.
Is now a good time for major repairs or upgrades before listing in the 53217 ZIP code?
Yes. In Milwaukee's North Shore, move-in-ready homes in the 53217 ZIP code (Whitefish Bay, Fox Point, Bayside, Glendale) are selling up to 9% over list price and going pending quickly, making strategic pre-listing upgrades well worth it.
Now’s the time to get your home ready for maximum impact. As a trusted listing agent in Milwaukee’s North Shore, I help sellers like you make smart, profitable decisions before going to market.
Reach out to Elissa Berkoff Real Estate today to schedule a no-obligation walk-through and find out which updates will help your home shine.
Elissa Berkoff, Realtor • Listing Agent in Milwaukee’s North Shore • @ElissaBerkoffRealEstate
Strategic upgrades in Whitefish Bay, Fox Point, Bayside, and Glendale could help you sell faster—and for more—this season.
Transform Your Home's Atmosphere with Expert Color Techniques
Discover where you can live, work, and play on foot in Milwaukee, WI.
Elissa is committed to providing exceptional value, personal care and service tailored to the requirements of her clients. The real estate experience that Elissa offers goes over and above what her clients expect. This is important as her goal is not to simply meet their expectations but to exceed them, even well beyond closing.