Drive past The Yard at BAYSHORE this Friday and you'll find a full lawn of folding chairs, a beer garden pouring Wisconsin craft beer, and Stone Jam Band closing out the summer concert season. Walk another hundred yards toward the old rotunda and you'll find something else entirely: a dark marquee, locked doors, and a space that used to have six screens and eleven bowling lanes sitting empty since last fall.
Both of those things are true at the same time, and that's the actual story here. Bayshore has not announced another cinema for the former theater space. Instead, its plans include a mix of smaller tenants and seasonal programming.
The rotunda space at 5750 N. Bayshore Drive has hosted several entertainment businesses. iPic Entertainment opened there in 2007 with a movie theater, a bowling alley, and a restaurant and bar called Big Daddy's Brew + Que. It ran for roughly eleven years before closing for good in March 2018, thanking the Glendale community on its way out the door.
The space sat dark for four years. Then in 2022, Nebraska-based ACX Cinemas signed on for its first Wisconsin location, investing in six theaters with heated recliners, a bowling center, an arcade, and a new restaurant concept, Backlot Pizza + Kitchen. It opened in 2023. It closed permanently in October 2025, roughly two years later, after what Bayshore's management described as electrical issues traced to a lapse in payments to WE Energies and the operator's inability to honor its lease. ACX's exit from Bayshore also marked its exit from Wisconsin entirely, leaving the company with just six theaters nationwide.
The two cinema operators had different tenures: the first about eleven years and the second about two. Bayshore's retail history goes back further than the movies. Before either cinema operator, that same complex was built around Sears, Boston Store, and T.A. Chapman Co. as its three department store anchors, dating to the mall's 1954 opening. T.A. Chapman closed its last Milwaukee store in 1989. Bayshore's mix of businesses has changed over the decades.
This time, nobody announced a replacement cinema. Instead, Bayshore's ownership spread the bet across eight smaller, unrelated tenants, announced in a single January 2026 rollout, with four already open at the time and four more on a phased timeline through the rest of the year.
| Tenant | Type | Location | Timeline (as announced Jan. 2026) |
|---|---|---|---|
| Auntie Anne's | Soft pretzel eatery | 5756 N. Bayshore Drive | Open |
| Cinnabon | Cinnamon roll eatery, paired with Auntie Anne's | 5756 N. Bayshore Drive | Open |
| Sunlife | Financial services, insurance and wealth management | 501 W. North Shore Drive | Open |
| The Little Gym | Children's gymnastics | 436 W. Silver Spring Drive | Open |
| Hotworx | Infrared sauna gym | 480 W. Silver Spring Drive | Planned early 2026 |
| Nona | Health and wellness café | 5694 Centerpark Way | Planned spring 2026 |
| First Watch | Breakfast, brunch and lunch chain | 590 W. North Shore Drive | Planned summer 2026 |
| Ideal Partners | Redevelopment of former Lifetime Fitness space | Bayshore campus | Planned summer 2026 |
None of these is trying to be the next iPic or the next ACX. That's the shift worth noticing. Instead of one 42,951-square-foot bet on a single operator's balance sheet, Bayshore spread the risk across a gym for kids, a sauna studio, a breakfast chain, a wellness café, and a financial services office. If any one of them struggles, the rest of the property doesn't go dark. The mix includes businesses serving different needs.
Here's the part that answers the question a lot of Glendale households have been quietly asking: if the movie theater's gone, where do you actually go on a Friday night?
The answer has been sitting in plain sight at The Yard, the open green space built during Bayshore's original de-malling redevelopment. This year's Sounds of Summer concert series runs free Friday shows from 6 to 9 p.m., no tickets, no cover, through a lineup that opened with Motown Review on June 12 and closes out the season on August 21 with Stone Jam Band. In between, the bill has run through King Solomon, Another One, 5 Card Studs, and V Funk. The Tap's on-site beer garden pours Wisconsin craft beer, seltzers, and non-alcoholic options, and food trucks line the walkway alongside sit-down options like The Cheesecake Factory and California Pizza Kitchen. Parking is free on-site.
This year, The Yard is also running Family Flicks, a free outdoor movie series that runs from late July through August 26, projected right onto the lawn where the paid theater used to be indoors. It's not a coincidence that a free movie night on the grass has quietly become the closest thing Glendale has to a replacement screen. Nobody planned it as a direct swap for ACX's six auditoriums, but for a family looking for a night out, it functions as one, and it doesn't carry a single operator's lease risk with it.
The dining side of this story has its own named addition. In February 2026, chef Pedro Tejada opened Pedro's South American Food at 6969 N. Port Washington Road, his first permanent restaurant on the North Shore. Tejada, who grew up in Quito, Ecuador, already ran La Cocina Del Sur Empanada Bar on Keefe Avenue along with a food truck and two carts before opening this brick-and-mortar location. Inside, the space leans into that background directly, with South American imagery, live plants, and a neon sign carrying the Quichua phrase "Chulla Vida."
It's a small addition next to eight new tenants and a summer concert calendar, but it fits the same pattern. Glendale isn't filling its entertainment and dining gaps with one big signature draw. It's filling them one storefront at a time, with a mix of local businesses and national brands.
If you've been holding out for someone to announce a new movie theater at Bayshore, that news probably isn't coming, at least not this year. What's actually available right now is a free Friday concert series wrapping its season on August 21, a free outdoor movie series on the lawn running through August 26, a wave of new storefronts from a pretzel shop to an infrared sauna studio, and a South American restaurant a few minutes up Port Washington Road that didn't exist a year ago.
None of these things individually replaces what a 42,951-square-foot cinema complex offered. Together, the eight smaller leases represent a different mix of businesses than the former cinema complex.
I'm Elissa Berkoff, and I've spent my whole life in this part of Milwaukee, which means I notice these shifts the same way you do, by driving past them on a Tuesday and wondering what's opening next. If you're already living in Glendale or anywhere else on the North Shore and you ever want a conversation about what a change like this means for your own street or your own home, reach out to Elissa Berkoff and let's connect. Get your instant home valuation whenever the timing makes sense, no pressure attached.
Elissa is committed to providing exceptional value, personal care and service tailored to the requirements of her clients. The real estate experience that Elissa offers goes over and above what her clients expect. This is important as her goal is not to simply meet their expectations but to exceed them, even well beyond closing.